Kids Insights

 Our reports offer sector specific analysis and insight, which further helps our clients understand the attitudes, behaviour and consumption of children relating to their product areas. 

REPORTS

ON TRACK REPORTS

On-Track reports

DIGITAL DOWNLOAD (Incorporating Reach Meter & Screen Scape) reports focus on children’s use of technology, devices and content consumption. These dynamic reports convey volumes of data in a digestible manner, obtained through surveying kids, tweens and teens in the preceding twelve weeks. Issue Dates: March - France, Germany, Italy, Spain, India. June – UK, US, India, Brazil and Mexico. September - UK, US, India, Brazil and Mexico. December- UK, US, India, Brazil and Mexico.

On-Track reports

RECREATION (Incorporating Leisure Measure) reports focus on the offline lives of kids, from how they spend their time, to what they enjoy doing and what they are currently consuming. These dynamic reports convey volumes of data in a digestible manner, obtained through surveying kids, tweens and teens in the preceding twelve weeks. Issue Dates: April – US, UK, France, Germany, Italy, Spain, India. July - UK, US, India, Brazil and Mexico. October - UK, US, India, Brazil and Mexico.

On-Track reports

SNAPSHOT reports, here you can compare and contrast the different worlds of children in one simple and easily viewed behaviour dashboard (by individual ages). These dynamic reports convey volumes of data in a digestible manner, obtained through surveying kids, tweens and teens in the preceding twelve weeks. Issue Dates: May - US, UK, France, Germany, Italy, Spain, India. August - UK, US, India, Brazil and Mexico. November - UK, US, India, Brazil and Mexico.

On-Track reports

TREND ALERT reports focus on both the global and flash trends occurring in the world of kids. These dynamic reports convey volumes of data in a digestible manner, obtained through surveying kids, tweens and teens in the preceding twelve weeks. Issue Dates: May - US, UK, France, Germany, Italy, Spain, India. August - UK, US, India, Brazil and Mexico. November - UK, US, India, Brazil and Mexico.

GLOBAL REPORTS

Kids Insights Global Report : Toys & Games

Kids Insights Global Report : Toy & Games focuses on macroeconomics shaping toys, key industry trends and developments, advertising and marketing, the route to market, category analysis, favourite toys by country/region, licensing, what’s next?: opportunities. The reports is based on the results of surveying over 105,000 children a year in the US, UK, France, Germany, Italy, Spain, India and provide a comprehensive insight into kids and their ecosystems. Issue Date: March

Kids Insights Global Report : Video Games

Kids Insights Global Report : Video Games focuses on income & video games, console ownership, key industry trends and developments, the route to market, eSports, category analysis, favourite video games by country/region, parental control, licensing. The reports is based on the results of surveying over 105,000 children a year in the US, UK, France, Germany, Italy, Spain, India and provide a comprehensive insight into kids and their ecosystems. Issue Date: April

Kids Insights Global Report : Food & Drinks

The report focuses on key trends and developments, the route to market, advertising and marketing, category analysis, favourite food & drinks brands by country/region, favourite restaurants by country/region, licensing. The report is based on the results of surveying over 125,000 children a year in the US, UK, France, Germany, Italy, Spain, India and Brazil and provide a comprehensive insight into kids and their ecosystems. Issue Date: June

Kids Insights Global Report : Electronics

The report focuses on key trends and developments, the route to market, device (mobile phones, tablets, consoles, smart speakers, wearables) access by country/region, device ownership and usage. The report is based on the results of surveying over 150,000 children a year in the US, UK, France, Germany, Italy, Spain, India, Brazil and Mexico and provide a comprehensive insight into kids and their ecosystems. Issue Date: August

Kids Insights Global Report : Health & Beauty

The report focuses on macroeconomics shaping health & beauty, key industry trends and developments, advertising and marketing, the route to market, category analysis, favourite health & beauty brands by country/region, licensing. The report is based on the results of surveying over 150,000 children a year in the US, UK, France, Germany, Italy, Spain, India, Brazil and Mexico and provide a comprehensive insight into kids and their ecosystems. Issue Date: September

Kids Insights Global Report : Clothing

The report focuses on macroeconomics shaping clothing & footwear, key industry trends and developments, advertising and marketing, the route to market, category analysis, favourite clothing & footwear brands by country/region, licensing. The report is based on the results of surveying over 150,000 children a year in the US, UK, France, Germany, Italy, Spain, India, Brazil and Mexico and provide a comprehensive insight into kids and their ecosystems. Issue Date: October

Kids Insights Global Report : Marketing & Engaging Kids Executive Report

The overarching report focuses on providing readers a 360° degree view on kids related industries’ advertising, content, licensing, marketing, product and retail universe. The report is based on the results of surveying over 150,000 children a year in the US, UK, France, Germany, Italy, Spain, India, Brazil and Mexico and provide a comprehensive insight into kids and their ecosystems. Issue Date: December