Kids Insights

REAL INSIGHT IN REAL TIME

The award winning portal provides clients with unrivalled insights into the attitudes, behaviours and consumption of children

METHODOLOGY

We collect data every single week, enabling us to provide “real-time” data and provide our clients with the opportunity to quickly identify “flash” and “global” trends and to enable us to develop game-changing insight-led market intelligence reports each quarter.
All research is collected ethically and compliant with the GDPR legislation.

We work with two of the most respected research panels in the world, both of which have multiple offices in Europe, North America and Asia and comply with COPPA, the EU Safer Internet programme and all ESOMAR guidelines.

IMPROVE YOUR ROI WITH REAL-TIME DATA PORTAL

THE PORTAL

The portal was developed by Kids Insights tech team, and has been designed to be agile, flexible and easy to use – ensuring clients can get the maximum value from the portal as easily as possible.

 

There are a number of features which make the portal so effective, and Kids Insights team would be delighted to share its capabilities with you. Some of the key features which our clients love include:

QUESTION TIME

Question Time enables you to answer questions you would have never imagined you could answer. The tool enables you to easily cross reference and cross tabulate our data from our respective surveys to discuss patterns, trends and insights which are unique – and with all of our data being truly independent this provides clients with insights into their audience which they could never have imagined and can be applied across their business.

SNAPSHOT

This tool enables users to see the online world of a child from their device and content preferences to their ownership and access. Users are  able to select gender, age, territory, location and timescale to filter results.

SIDE BY SIDE

This feature allows users to compare data from two different sources on the same screen utilising two different filter panels to dynamically interrogate data for multiple questions, age groups and territories.

GLOBAL VIEW

This tool enables users to see how a question is performing in different international territories on the same screen. The answers from each country will be displayed next to each other with the usual filters available to view, analyse and interrogate the data further. Users are able to see how answers from a particular territory are performing over time.

IN FOCUS

Often with data the true insights lie behind the data. Our In Focus tool enables you to drill down into the data to uncover further information into the demographics and make-up of the respondents – by age, gender and region – providing you with a true understanding of your audience, and insights into the sweet spot of your and thousands of other companies audiences in real-time or over our historic data.