News

Kids  Insights, the global leader in kids market intelligence, issued the first in a series – Kids Insights Global Toys & Games report 2020. The study reveals a comprehensive overview of key challenges, opportunities and trends which they are seeing from the results of surveying more than 105,000 children a year across the UK, US, …

GLOBAL TOYS & GAMES INDUSTRY 2020: THE TOY INDUSTRY IS ADAPTING TO TRANSFORMATIVE TIMES Read More »

Dear Friends, Firstly from every member of The Insights People team we want to wish you, your colleagues, family and friends the very best in these difficult and unprecedented times, and to stress that we are very much by your side to support you and your business as best as we can throughout this period. …

THE INSIGHTS PEOPLE CEO LETTER TO CLIENTS AND COLLEAGUES Read More »

Kids Insights – the global leader in kids market intelligence -present their latest study on children’s views and perception on gender. The study is based on their quarterly on-track reports, with a depth and breadth of data obtained through surveying over 5,000 British children between October and December 2019, though it also utilises data collected …

INTERNATIONAL WOMEN’S DAY: GEN Z AND ALPHA’S GIRLS VIEWS ON GENDER Read More »

There is no doubt that all aspects of the kid’s industry are going through fundamental changes at the moment. We have seen the speed and significance of this change first-hand in our data, and from speaking to industry colleagues, clients and partners. That’s why we have decided to launch The Insights People Annual Industry Report. …

YOUR INDUSTRY NEEDS YOU! Read More »

New sector specific reports from The Insights People will be headed by new recruit Utku Tansel, LLB, MBA Kids Insights, part of the Insights People, is delighted to announce the launch of its new Global Insight Reports, which will cover eight sectors including Devices, Video Games, Cosmetics, Fashion and will be launching with its first …

KIDS INSIGHTS LAUNCH GLOBAL INSIGHT REPORTS Read More »

The Insights People, the global leader in kids’ market intelligence is working with experts in artificial intelligence and psychological profiling at Manchester Metropolitan University, to help them develop their next generation of technology to forecast market trends. Academics from Manchester Metropolitan will work with The Insights People on a Knowledge Transfer Partnership (KTP), a scheme …

MANCHESTER METROPOLITAN ACADEMICS IN PARTNERSHIP WITH THE INSIGHTS PEOPLE TO USE ARTIFICIAL INTELLIGENCE TO HELP SOLVE BUSINESS NEED Read More »

Kids Insights, part of The Insights People, the global leader in kids’ market intelligence, today announced that it is continuing to expand globally to meet the growing international demand for its market intelligence solutions. The move will launch The Insights People into its 8th market and 4th continent and will mean that Kids Insights will …

KIDS INSIGHTS LAUNCHES IN BRAZIL IN PARTNERSHIP WITH KIDS CORP Read More »

Kids Insights, the global leader in kids’ market intelligence, announced a major upgrade for their real-time data portal. Portal 3.0. which, apart from having an entirely refreshed look and feel, has been re-designed to make it even easier for users to access intelligent insights from the depth and breadth of data obtained through surveying over …

KIDS INSIGHTS RELEASE UPGRADE OF THEIR AWARD-WINNING PORTAL 3.0 TO UNCOVER GAME-CHANGING INSIGHTS Read More »

Kids Insights, the global leader in kids market intelligence, just issued their 2020 Future Forecast report, which predicts some of the key trends to watch out for this year, and throughout the course of the new decade. The Future Forecast 2020 report explores how these significant transformations will impact advertising, content, licencing, marketing, product and …

2020 FUTURE FORECAST: TIME TO REDEFINE YOUR AUDIENCE Read More »

  Kids Insights has just released the UK Toy Market Report 2020 at the Toy Fair, the UK’s largest dedicated toy, game and hobby trade show, which takes place at Olympia Grand and West Halls, London. The UK study revealed that there is a strong link between the toy’s children play with and their future …

KIDS INSIGHTS RELEASES THE UK TOY MARKET REPORT 2020 AND PRESENTS AWARD WINNING DATA PORTAL DURING LONDON TOY FAIR Read More »