Kids Insights

News

ANIMAL CROSSING TAKES OFF DURING LOCKDOWN, WITH KIDS AND BRANDS FLOCKING TO IT

KEY FINDINGS: Gaming as a popular hobby, growing into new age groups and countries with 8.8 million kids gaming in the UK alone. Girl gamers on the rise with average playtime up to 7 hours per week including weekends. Almost 4 million girl gamers in the UK in 2020.  1 in 5 Animal Crossing players …

ANIMAL CROSSING TAKES OFF DURING LOCKDOWN, WITH KIDS AND BRANDS FLOCKING TO IT Read More »

KIDS INSIGHTS IN PARTNERSHIP WITH BPI PRESENT INSIGHT SESSION WEBINAR

Latest Insight Session webinar “New Kids on the Block: Insight into a New Generation” confirmed for 23rd July 2020.   The next Insight Session will see  British Phonographic Industry  (BPI) partnering with Kids Insights, ERA  and Music Ally. New Kids on the Block: Insight into a New Generation will take place as a free webinar …

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THE INSIGHTS PEOPLE INNOVATION PROVIDES CLIENTS WITH COMPETITIVE ADVANTAGE & A GLIMPSE INTO THE FUTURE

The Insights People, the global leader in kids’, parents and family market intelligence, announced major feature upgrades for their award-winning data portal and the company celebrates successful start to 2020 as demand and usage of platforms soars to record levels. The portal is updating with more than 3,000,000 data points every week by surveying more …

THE INSIGHTS PEOPLE INNOVATION PROVIDES CLIENTS WITH COMPETITIVE ADVANTAGE & A GLIMPSE INTO THE FUTURE Read More »

GLOBAL VIDEO GAMES INDUSTRY 2020: THE NEXT DECADE OF GAMING HAS ARRIVED

Kids Insights, the global leader in kids market intelligence, issued the 2nd in the series – Kids Insights Global Video Games report 2020. The study reveals a comprehensive overview of key challenges, opportunities and trends which they are seeing from the results of surveying more than 105,000 children a year across the UK, US, France, …

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THE INSIGHTS PEOPLE APPOINTS STEFAN LAMPINEN AND NIKKI SAMUELS AS NEW MEMBERS OF THE ADVISORY BOARD

The Insights People, the global leader in kids, parents and family market intelligence, have named Stefan Lampinen and Nikki Samuels as the next two members of its new Advisory Board, with others to be announced over the course of the next few weeks. Stefan is one of the leading authorities in the games industry, having held …

THE INSIGHTS PEOPLE APPOINTS STEFAN LAMPINEN AND NIKKI SAMUELS AS NEW MEMBERS OF THE ADVISORY BOARD Read More »

THE INSIGHTS PEOPLE APPOINT FIRST TWO MEMBERS ON ADVISORY BOARD

The Insights People, the global leader in kids, parents and family market intelligence has announced that it is establishing an Advisory Board to provide direction and guidance with the company’s international growth, which has seen them recently launch Kids Insights in Brazil and Mexico with plans of more international markets. The Insights People have named …

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THE IMPACT OF CORONAVIRUS ON UK KIDS AND FIVE TRENDS PREDICTIONS TO WATCH OUT FOR…

UK Kids becoming more influential and getting richer to the tune of £5.8m a month since lockdown. Kids Insights, the global leader in kids’ market intelligence, has issued a special report revealing some of the differences in kids attitudes, behaviour and consumption that have changed since the outbreak of coronavirus and based on these changes …

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THE INSIGHTS PEOPLE CONTINUE TO EXPAND WITH NEW HIRES

The global leader in kids, parents and family market intelligence, The Insights People is delighted to announce new appointments and promotions to support the company’s global expansion. With its recent launch into Latin America with Kids Insights Brazil and Kids Insights Mexico earlier this quarter, the company now survey more than 3,000 children every week, …

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THE INSIGHTS PEOPLE’ FLASHSURVEYS ENABLE TO GET ANSWERS ABOUT THE KIDS AND PARENTS’ DEMOGRAPHIC WITHIN 72 HOURS!

The Insights People, the global leader in kids, parents and family market intelligence introduced its new service – FlashSurvey – that enables brands to get answers and insight-led analysis about the kids and parents’ demographic in as little as 72 hours. Having access to reliable data and quality insight which is delivered quickly is becoming more …

THE INSIGHTS PEOPLE’ FLASHSURVEYS ENABLE TO GET ANSWERS ABOUT THE KIDS AND PARENTS’ DEMOGRAPHIC WITHIN 72 HOURS! Read More »