New survey reveals size of the festive cash-for-presents market The Christmas tradition of kids unwrapping that special Yuletide present under the Christmas tree looks to be dying out, a new survey shows. Children are expecting close to £1bn worth of cash as teens, tweens and even under 12s become more financially independent. The survey shows …
YULETIDE OF £1BN CHRISTMAS CASH AS NATION’S KIDS EXPECT £82 EACH Read More »
The Insights People Launch New Product for TV Producers Son of Thunderbirds creator praises bespoke report for helping engage investors and broadcasters as new Anderson Entertainment show to launch in 2019 A new service has been launched by children and parents research specialist The Insights People to help TV producers secure investment and broadcasting deals …
New annual Future Forecast predicts You Tube decline in face of rising TikTok, more girl gamers and increasing ‘over the top’ delivery of branded content Market research firm Kids Insights, who conduct the UK’s most comprehensive, reliable and regular surveys into the attitudes and preferences of children and tweens, have published their latest trend predictions for the next …
Latest Kids Insights high street intelligence reveals the most popular stores and restaurants among the UK’s children, tweens and teenagers Market research firm Kids Insights, who conduct the UK’s most comprehensive, reliable and regular surveys into the attitudes and preferences of children, tweens and teenagers, have published their latest research into under-18s’ attitudes towards the …
Liverpool FC and Warner Bros. in UK & Kraft and Crayola in US join growing army of brands signing up for real-time data The Insights People, the award-winning research company behind Kids Insights and Parents Insights, have expanded into Europe boosted by a raft of new client wins in the US and the UK. In …
GOOGLE’S STADIA LOOKS SET TO TAKE THE KIDS GAMING MARKET BY STORM The gaming revolution is about to go to the next level, say The Insights People’s CEO The CEO of the most comprehensive and dynamic market intelligence resource on all things kids, parents and families predicts that Google’s new gaming platform, Stadia, has …
GOOGLE’S STADIA LOOKS SET TO TAKE THE KIDS GAMING MARKET BY STORM Read More »
The Insights People has continued its expansion with a raft of promotions, new appointments and a move to new office space. The leading market intelligence company specialising in kids, tweens, teens and parents has made a series of promotions, as well as bringing in four new faces across its UK and US operations as it …
NEW FACES AND A NEW OFFICE FOR THE INSIGHTS PEOPLE Read More »