KEY FINDINGS: Gaming as a popular hobby, growing into new age groups and countries with 8.8 million kids gaming in the UK alone. Girl gamers on the rise with average playtime up to 7 hours per week including weekends. Almost 4 million girl gamers in the UK in 2020. 1 in 5 Animal Crossing players …
ANIMAL CROSSING TAKES OFF DURING LOCKDOWN, WITH KIDS AND BRANDS FLOCKING TO IT Read More »
Latest Insight Session webinar “New Kids on the Block: Insight into a New Generation” confirmed for 23rd July 2020. The next Insight Session will see British Phonographic Industry (BPI) partnering with Kids Insights, ERA and Music Ally. New Kids on the Block: Insight into a New Generation will take place as a free webinar …
KIDS INSIGHTS IN PARTNERSHIP WITH BPI PRESENT INSIGHT SESSION WEBINAR Read More »
The Insights People, the global leader in kids’, parents and family market intelligence, announced major feature upgrades for their award-winning data portal and the company celebrates successful start to 2020 as demand and usage of platforms soars to record levels. The portal is updating with more than 3,000,000 data points every week by surveying more …
Kids Insights, the global leader in kids market intelligence, issued the 2nd in the series – Kids Insights Global Video Games report 2020. The study reveals a comprehensive overview of key challenges, opportunities and trends which they are seeing from the results of surveying more than 105,000 children a year across the UK, US, France, …
GLOBAL VIDEO GAMES INDUSTRY 2020: THE NEXT DECADE OF GAMING HAS ARRIVED Read More »
The Insights People, the global leader in kids, parents and family market intelligence, have named Stefan Lampinen and Nikki Samuels as the next two members of its new Advisory Board, with others to be announced over the course of the next few weeks. Stefan is one of the leading authorities in the games industry, having held …
The Insights People, the global leader in kids, parents and family market intelligence has announced that it is establishing an Advisory Board to provide direction and guidance with the company’s international growth, which has seen them recently launch Kids Insights in Brazil and Mexico with plans of more international markets. The Insights People have named …
THE INSIGHTS PEOPLE APPOINT FIRST TWO MEMBERS ON ADVISORY BOARD Read More »
UK Kids becoming more influential and getting richer to the tune of £5.8m a month since lockdown. Kids Insights, the global leader in kids’ market intelligence, has issued a special report revealing some of the differences in kids attitudes, behaviour and consumption that have changed since the outbreak of coronavirus and based on these changes …
THE IMPACT OF CORONAVIRUS ON UK KIDS AND FIVE TRENDS PREDICTIONS TO WATCH OUT FOR… Read More »
The global leader in kids, parents and family market intelligence, The Insights People is delighted to announce new appointments and promotions to support the company’s global expansion. With its recent launch into Latin America with Kids Insights Brazil and Kids Insights Mexico earlier this quarter, the company now survey more than 3,000 children every week, …
THE INSIGHTS PEOPLE CONTINUE TO EXPAND WITH NEW HIRES Read More »
Kids Insights, the global leaders in marketing intelligence, has recently issued its latest Digital Download report which focuses on the digital lives of this generation of children in India. The reports are based on the results of surveying over 5,500 Indian kids from ages 3-18 years old through 1st December and 29th February 2020. Kids …
INDIAN KIDS ARE THE BIGGEST APPS SPENDERS GLOBALLY Read More »
The Insights People, the global leader in kids, parents and family market intelligence introduced its new service – FlashSurvey – that enables brands to get answers and insight-led analysis about the kids and parents’ demographic in as little as 72 hours. Having access to reliable data and quality insight which is delivered quickly is becoming more …