Kids Insights

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YULETIDE OF £1BN CHRISTMAS CASH AS NATION’S KIDS EXPECT £82 EACH

New survey reveals size of the festive cash-for-presents market The Christmas tradition of kids unwrapping that special Yuletide present under the Christmas tree looks to be dying out, a new survey shows. Children are expecting close to £1bn worth of cash as teens, tweens and even under 12s become more financially independent. The survey shows …

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‘PLATEAUING’ YOUTUBE INCREASINGLY SHUNNED BY UK KIDS FOR MORE INTERACTIVE ONLINE EXPERIENCES, SAYS KIDS INSIGHTS

New annual Future Forecast predicts You Tube decline in face of rising TikTok, more girl gamers and increasing ‘over the top’ delivery of branded content Market research firm Kids Insights, who conduct the UK’s most comprehensive, reliable and regular surveys into the attitudes and preferences of children and tweens, have published their latest trend predictions for the next …

‘PLATEAUING’ YOUTUBE INCREASINGLY SHUNNED BY UK KIDS FOR MORE INTERACTIVE ONLINE EXPERIENCES, SAYS KIDS INSIGHTS Read More »

RETAIL NEWS: NEW LOOK, TOPSHOP AND H&M FALLING OUT OF FAVOUR WITH TEENAGE GIRLS AS PRIMARK DOMINATES

Latest Kids Insights high street intelligence reveals the most popular stores and restaurants among the UK’s children, tweens and teenagers Market research firm Kids Insights, who conduct the UK’s most comprehensive, reliable and regular surveys into the attitudes and preferences of children, tweens and teenagers, have published their latest research into under-18s’ attitudes towards the …

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THE INSIGHTS PEOPLE EXPANDS INTO EUROPE BOOSTED BY NEW CLIENT WINS ON BOTH SIDES OF THE ATLANTIC

Liverpool FC and Warner Bros. in UK & Kraft and Crayola in US join growing army of brands signing up for real-time data The Insights People, the award-winning research company behind Kids Insights and Parents Insights, have expanded into Europe boosted by a raft of new client wins in the US and the UK. In …

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GOOGLE’S STADIA LOOKS SET TO TAKE THE KIDS GAMING MARKET BY STORM

GOOGLE’S STADIA LOOKS SET TO TAKE THE KIDS GAMING MARKET BY STORM   The gaming revolution is about to go to the next level, say The Insights People’s CEO The CEO of the most comprehensive and dynamic market intelligence resource on all things kids, parents and families predicts that Google’s new gaming platform, Stadia, has …

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