News

The Insights People are delighted to announce the appointment of Deborah Maclaren to their Advisory Board. Deborah joins several other industry professionals including, Nikki Samuels, CEO at FACTORY, Ken Faier, CEO of Epic Story Media and Andrew Baker, former ITV executive as members of The Insights People Advisory Board. Not to mention the recent appointment …

THE INSIGHTS PEOPLE WELCOMES NEW ADVISORY BOARD MEMBER – DEBORAH MACLAREN Read More »

Kids Insights, the global leader in kids’ market intelligence, issued its Kids Insights Global Food & Drink Report 2020. The report reveals a comprehensive overview of key challenges, opportunities and trends that they are seeing from the results of surveying more than 200,000 children between the age of 3 and 18 a year across the …

GLOBAL FOOD & DRINK INDUSTRY 2020: NEW PROSPECTS CREATED BY ACCELERATED TRENDS Read More »

Following on from the recent BPI and ERA Insight Session held in association with Music Ally and Kids Insights, which focused on the role of young people in music consumption, we are pleased to share the accompanying report, which can be accessed here. The report looks at the role of technology and online platforms, and …

“NEW KIDS ON THE BLOCK” REPORT PUBLISHED FOLLOWING BPI & ERA INSIGHT SESSION WITH MUSIC ALLY AND KIDS INSIGHTS Read More »

The Insights People, the global leader in kids, parents and family market intelligence, has announced the appointment of entertainment executive Stefan Lampinen as Chairman.Stefan’s career includes senior executive roles at Electronic Arts, NOKIA. Microsoft and Warner Bros – as well as being a member of Minecraft’s advisory board and the co-founder and chairman of the …

THE INSIGHTS PEOPLE APPOINT STEFAN LAMPINEN AS CHAIRMAN Read More »

Kids Insights, part of The Insights People, the global leader in kids’ market intelligence, today announced that it is continuing to expand globally to meet the growing international demand for its market intelligence solutions. Now adding Canada and Australia, which become the 10th and 11th operational markets, following on from Brazil and Mexico which were …

THE INSIGHTS PEOPLE CONTINUES GLOBAL EXPANSION INTO AUSTRALIA AND CANADA Read More »

The Insights People, the global leader in kids, parents, and family market intelligence, is delighted to announce new appointments and additions to support the company’s global expansion. With its recent launch into South America with Brazil and Mexico last quarter, the company now survey more than 3,000 children every week, across 4 continents and 9 …

THE INSIGHTS PEOPLE HIRES TEN, EXPANDS INTO NEW MARKETS AND CONTINUES GLOBAL FOOTPRINT Read More »

KEY FINDINGS: Gaming as a popular hobby, growing into new age groups and countries with 8.8 million kids gaming in the UK alone. Girl gamers on the rise with average playtime up to 7 hours per week including weekends. Almost 4 million girl gamers in the UK in 2020.  1 in 5 Animal Crossing players …

ANIMAL CROSSING TAKES OFF DURING LOCKDOWN, WITH KIDS AND BRANDS FLOCKING TO IT Read More »

Latest Insight Session webinar “New Kids on the Block: Insight into a New Generation” confirmed for 23rd July 2020.   The next Insight Session will see  British Phonographic Industry  (BPI) partnering with Kids Insights, ERA  and Music Ally. New Kids on the Block: Insight into a New Generation will take place as a free webinar …

KIDS INSIGHTS IN PARTNERSHIP WITH BPI PRESENT INSIGHT SESSION WEBINAR Read More »

The Insights People, the global leader in kids’, parents and family market intelligence, announced major feature upgrades for their award-winning data portal and the company celebrates successful start to 2020 as demand and usage of platforms soars to record levels. The portal is updating with more than 3,000,000 data points every week by surveying more …

THE INSIGHTS PEOPLE INNOVATION PROVIDES CLIENTS WITH COMPETITIVE ADVANTAGE & A GLIMPSE INTO THE FUTURE Read More »

Kids Insights, the global leader in kids market intelligence, issued the 2nd in the series – Kids Insights Global Video Games report 2020. The study reveals a comprehensive overview of key challenges, opportunities and trends which they are seeing from the results of surveying more than 105,000 children a year across the UK, US, France, …

GLOBAL VIDEO GAMES INDUSTRY 2020: THE NEXT DECADE OF GAMING HAS ARRIVED Read More »