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KID FAVOURITE BRANDS MOBILISING A NEW GENERATION OF VOTERS

Gen Z are consistently shown to be the most connected generation, with more access to the wider world than any generation prior. Parents are raising a demographic of digital natives, who are consistently shown to be inquisitive, empathetic, and engaged with societal issues. As the US prepares for the presidential election in November, kids are …

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CHILDREN’S WISH LIST FOR CHRISTMAS IN THE NEW NORMAL

Our latest research published Spielwarenmesse looks at the top favourite toys & products most anticipated for kids leading up to Christmas in the new normal. Today’s children are like no other generation. They are constantly connected to unlimited information from around the world, and as a result have a far greater awareness of global issues …

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NEW NAMES & NEW MERCHANDISE OPPORTUNITIES FOR BRANDS

With more ways to connect with consumers globally than ever before, there have never been more opportunities for new names to break through and quickly gain followers around the world opening up more merchandise opportunities. KSI, though not well-known in the mainstream media, is one of this generation biggest entertainers and personalities. Currently 7% of …

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THE NEXT PHASE OF KID’S SHOPPING

This generation of kids are constantly connected and super informed. Not only are their attitudes, behaviours, and consumption patterns different from their predecessors, but they are constantly evolving. As a result, retail is changing. With current coronavirus accelerating this existing trend, shopping has transformed from a physical experience, to an increasingly online, digitalised world. Our …

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ADVERTISING SUSPENDED IN SOCIAL PROTEST

Our latest research published in C21, looks at changes in advertising due to social protests. With technology developing and ownership amongst kids increasing at an ever-rapid pace, the mediums that make up this technological side of a kids ecosystem are constantly evolving, providing new functions and alternative ways of advertising and marketing. Social media platforms …

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