Kids Insights

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OVER A THIRD OF TEENS IN UK ARE WORRIED ABOUT BECOMING THE VICTIM OF BULLYING

Kids Insights, a global leader in kids’ market intelligence, recently issued its latest Trend Alert report that focuses on both the global and flash trends occurring in the world of kids. The study is based on the results of surveying 5,000 British children in the twelve weeks between July and September 2019, though it also …

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1 IN 4 KIDS BELIEVE DIGITAL CURRENCIES WILL BE THE FUTURE

Kids Insights, a global leader in kids’ market intelligence, launch its latest set of 4 in-depth insight-led reports  that gives an unrivalled viewpoint into the online & offline world of kids, tweens and teens. Each of our quarterly reports are predominantly based on the results of surveying 5,000 children between 1st July and 30th September 2019, though …

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DOES YOUR BUSINESS RESPOND TO THE RISING DEMAND FOR ‘IN-EXPERIENCE PURCHASING’ ?

We discussed our latest study on INXP trend  in October issue of Toy News magazine. The latest research shows that children are entering the digital world from a younger and younger age. Children have almost limitless digital entertainment options, across TV, film, gaming, social media and YouTube, which over a third of 4-9s watch multiple …

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WOMEN AND FOOTBALL A WHOLE NEW OPPORTUNITY FOR THE LICENSING INDUSTRY

Kids Insights Launched its latest Leisure Measure report that focuses on the offline lives of kids, from how they spend their time, how much money they receive (that the kid-spending economy in the UK is worth £24.1bn per year) to their favourite hobbies and interests. The research is based on the results of surveying 5,000 …

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HOW OLD CLASSIC GAME IS KEEPING UP WITH THE MODERN DIGITAL – CENTRIC KIDS?

Our latest research presented in October issue of Toys n Playthings magazine, shows how Monopoly continues to choose strong brand partnerships. We recently issued our latest set of quarterly reports, detailing our findings over the previous 12 weeks, to provide clients with an unrivalled ability to understand the attitudes, behaviours and consumption of this generation of kids, tweens …

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