Kids Insights

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IN-GAME ADVERTISING OPPORTUNITIES: DIFFERENT MODELS

Our latest research published in C21, looks at  in-game advertising opportunities . Kids landscapes continue to become more fragmented than ever before thanks to technological advances and increased access and ownership of technological devices. As a result of these developments and with kids invested in more ecosystems, gaming has become an important and ever-increasing hobby …

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6th INTERNATIONAL YOGA DAY: HOW COMMUNITIES WILL HELP CHILDREN TO READAPT

Yoga from Home On June 21st, people around the world will be celebrating International Yoga Day for the 6th year running. Yoga has significantly grown in popularity over the last decade and comes now as a great form of improving physical and mental health, as well as it being a social and family-friendly activity.  This …

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HOW TV & FILM CONTINUES TO DRIVE LICENSED PRODUCT

Our latest editorial prepared for Total Licensing, looks at toy licensing products across the globe. The toy industry faced difficult trading conditions throughout 2019 across a number of countries, however 2019 was also a big year for TV and movie releases, headed up by the release of the second Frozen installment. Other blockbusters also released …

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KIDS CONTENT CONSUMPTION DURING THE CORONAVIRUS LOCKDOWN: FACEBOOK UP & YOUTUBE DOWN

Our latest research published in C21, looks at  kid’s content consumption during the coronavirus lockdown. From the start of this outbreak, we have been saying to clients and partners that we believe this period will be known as BC (Before Coronavirus), DC (During Coronavirus) and ultimately AC (After Coronavirus). By surveying children continually, we have …

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