Kids Insights

Blog

2020 MARKS THE START OF ANOTHER NEW YEAR, ANOTHER NEW DECADE, THIS IS TIME FOR A NEW APPROACH

Starting a new decade always provides a chance to reflect; to try and consider what we were doing at the start of the last decade and to contemplate how things have changed. When we kicked off 2010, the world was a very different place – we had Mothercare, Toys R Us and even Blockbuster. We …

2020 MARKS THE START OF ANOTHER NEW YEAR, ANOTHER NEW DECADE, THIS IS TIME FOR A NEW APPROACH Read More »

KIDS INCOME VIA POCKET MONEY INCREASES SHOPPING

Our latest research published in Toys n Playthings, explores how kids were spending their money in 2019.  Children are more financially independent than ever before and with technological advances and growing media consumption amongst kids, an expanding eco-system has created more opportunities for them to spend their money. Online spending has increased amongst kids (7-12-year olds …

KIDS INCOME VIA POCKET MONEY INCREASES SHOPPING Read More »

CONSOLES SHRINKING IN AN EVER-GROWING GAMING MARKET

Our latest study published in Toy News, shows how kids’ landscapes are more fragmented than ever, with technological advances meaning they are now more connected and invested in more ecosystems than any generation before them. Levels of access and ownership of personal mobile and tablet devices are increasing, even amongst the youngest of age groups …

CONSOLES SHRINKING IN AN EVER-GROWING GAMING MARKET Read More »

TALK WITH GEN Z: THE POWER OF DIGITAL COMMUNITIES FOR BRANDS

Our latest research published in Total Licensing,  explores how kids are looking for more organic approach and exclusive content.  While 38% of kids aged 10+ still use Facebook, they are shifting towards using more relatively niche platforms that serve their particular interests or entertainment needs – such as TikTok, Pinterest and even Reddit. Gen Z …

TALK WITH GEN Z: THE POWER OF DIGITAL COMMUNITIES FOR BRANDS Read More »

A NON-TRADITIONAL APPROACH TO A TRADITIONAL INDUSTRY

Our latest research published in Toys n Playthings, explores how how to engage with a new age. The kids’ landscape is more fragmented than ever, with technological advances meaning they are now more connected and invested in more ecosystems than any previous generation before them. This means how they consume their content, how they are influenced …

A NON-TRADITIONAL APPROACH TO A TRADITIONAL INDUSTRY Read More »

‘FAMILY TIME’ IS AMONG THE MOST POPULAR CHRISTMAS LIST REQUEST FOR CHILDREN

Kids Insights, the global leader in kids’ market intelligence, just presented their seasonal research on the most popular kids Christmas requests across Europe. The research is based on the results of surveying 3,047 children in the UK, Germany, France, Italy and Spain between 17th October and 15th December 2019. Based on Kids Insights data, the …

‘FAMILY TIME’ IS AMONG THE MOST POPULAR CHRISTMAS LIST REQUEST FOR CHILDREN Read More »