Kids Insights

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THE DIRECT APPROACH: WILL 2021 BE THE YEAR FOR DIRECT TO CONSUMER SELLING?

Our latest research published in Toy News looks at one of the ten trends predicted in our annual Kids Insights Future Forecast 2021 Report. The rise of direct-to-consumer models in retail. One of the trends from our annual Kids Insights Future Forecast 2021 Report is the significant growth in direct-to-consumer (D2C) or over the top …

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PREDICTIONS FOR 2021: CONTINUED GROWTH IN DIGITAL GAMES AND A SURGE FOR MORE TRADITIONAL TOYS

Our latest research published in Spielwarenmesse looks at the predictions made in the annual Kids Insights Future Forecast Report but now focusing more on the toy industry. We have recently issued our annual Kids Insights Future Forecast report, which makes 10 predictions for 2021. The predicted trends are based upon the attitudes, behaviours, and consumption …

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INFLUENCERS’ POWER USED FOR NATIONAL CAMPAIGN

In the socially connected world, getting the attention of kids is becoming more difficult, especially as their media consumption is becoming increasingly fragmented. Younger kids are more likely to be influenced by their favourite character, whereas teens’ time spent on social media means that they are impacted more by the activity of their favourite celebrity …

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