Kids Insights

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TALK WITH GEN Z: THE POWER OF DIGITAL COMMUNITIES FOR BRANDS

Our latest research published in Total Licensing,  explores how kids are looking for more organic approach and exclusive content.  While 38% of kids aged 10+ still use Facebook, they are shifting towards using more relatively niche platforms that serve their particular interests or entertainment needs – such as TikTok, Pinterest and even Reddit. Gen Z …

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A NON-TRADITIONAL APPROACH TO A TRADITIONAL INDUSTRY

Our latest research published in Toys n Playthings, explores how how to engage with a new age. The kids’ landscape is more fragmented than ever, with technological advances meaning they are now more connected and invested in more ecosystems than any previous generation before them. This means how they consume their content, how they are influenced …

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‘FAMILY TIME’ IS AMONG THE MOST POPULAR CHRISTMAS LIST REQUEST FOR CHILDREN

Kids Insights, the global leader in kids’ market intelligence, just presented their seasonal research on the most popular kids Christmas requests across Europe. The research is based on the results of surveying 3,047 children in the UK, Germany, France, Italy and Spain between 17th October and 15th December 2019. Based on Kids Insights data, the …

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OVER A THIRD OF TEENS IN UK ARE WORRIED ABOUT BECOMING THE VICTIM OF BULLYING

Kids Insights, a global leader in kids’ market intelligence, recently issued its latest Trend Alert report that focuses on both the global and flash trends occurring in the world of kids. The study is based on the results of surveying 5,000 British children in the twelve weeks between July and September 2019, though it also …

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1 IN 4 KIDS BELIEVE DIGITAL CURRENCIES WILL BE THE FUTURE

Kids Insights, a global leader in kids’ market intelligence, launch its latest set of 4 in-depth insight-led reports  that gives an unrivalled viewpoint into the online & offline world of kids, tweens and teens. Each of our quarterly reports are predominantly based on the results of surveying 5,000 children between 1st July and 30th September 2019, though …

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