TotallyAwesome is the leading kids’ digital media company in the Asia-Pacific region, reaching over 170 million kids monthly across a desktop, mobile and online video.
The company operates a kid-safe and compliant content and advertising platform.
TotallyAwesome wanted to have a critical look at what’s happening in the market and to build a market trend analysis.
Totally Awesome and The Insights People signed a strategic partnership in 2019, which saw Kids Insights launch in India, providing companies with access to On-Track reports and real-time data portal based on data collected from 410 different Indian children a week. Totally Awesome use this data to inform their business strategy, to help them sell their services and as option for their clients to purchase
“We are delighted to be working in partnership with TotallyAwesome and its great to see the partnership having such an impact on their business.”
(Nick Richardson: CEO, Kids Insights)