Kids Insights

CASE STUDIES

TotallyAwesome

BUSINESS PROFILE

TotallyAwesome is the leading kids’ digital media company in the Asia-Pacific region, reaching over 170 million kids monthly across a desktop, mobile and online video.

The company operates a kid-safe and compliant content and advertising platform.

 

Kids Insights_Totally Awesome Logo_300

CHALLENGES:

TotallyAwesome wanted to have a critical look at what’s happening in the market and to build a market trend analysis.

OUR SOLUTIONS:

Totally Awesome and The Insights People signed a strategic partnership in 2019, which saw Kids Insights launch in India, providing companies with access to On-Track reports and real-time data portal based on data collected from 410 different Indian children a week. Totally Awesome use this data to inform their business strategy, to help them sell their services and as option for their clients to purchase

PERSPECTIVES:

“We are delighted to be working in partnership with TotallyAwesome and its great to see the partnership having such an impact on their business.”

(Nick Richardson: CEO, Kids Insights)