Kids Insights

CASE STUDIES

Redan Publishing

BUSINESS PROFILE

Redan is the leading independent publisher for the pre-school magazine sector. Titles range from standalone character titles to multi-character magazines.

CHALLENGES:

Redan’s team wanted to instil an insight led culture when it comes to the development of new products.

OUR SOLUTIONS:

Redan became a client of Kids Insights in 2019, subscribing to our On-Track reports and real-time data portal, which provides them with an unrivalled understanding and insight into this generation of children. Redan utilise our data and insights across their business to provide them with a regular up to date snapshot of the wider kid’s marketplace, and understand kids ecosystem to help them plan strategies to target their audience more effectively in the ever changing world of print, whenever they want.

PERSPECTIVE:

“The methodology we have created at Kids Insights is designed to enable clients to apply our data and insights to multiple forms of their business, including – advertising, content, licensing, marketing, product and sales. The reports we produce are designed to provide clients with a comprehensive understanding of what’s going on, and what it means for them. The real-time portal giving you the ability to view, filter and interrogate it to clients own specific requirements, enabling clients to gain key insights to help inform strategies and plans across your business.”

(Jonathan Watson: Chief Product Officer, Kids Insights)