Park Group PLC
A UK based financial services business which utilises the latest communication technologies, principally the internet, mobile smart telephony and social media, to offer customers a range of incentives, rewards and Christmas products, backed by the highest levels of service.
CHALLENGES: Multiple challenges and objectives were briefed in to Kids Insights relating to Park Group PLC’s current business challenges such as: Retailer set, Park Christmas Savings, PR and the Corporate businesses.
Kids Insights Consultants ran a ½ day workshop working through predefined objectives, incorporating understanding and developing strategic recommendations derived from our portal data and commercially orientated market understanding.
SUMMARY: Kids Insights delivered a commercially tailored strategy session to enable Park PLC to develop new ideas and strategies relevant to their business moving forward.
“A fantastic strategy session where the insights generated four pages of ideas! Some of the points we discussed I would never have known or thought about. The Insights People know their data but most importantly they apply it to your business and turn it into powerful information – a rare and precious talent.”
(Jacqui Rigby Chief: Marketing Officer Park Group PLC)