
CHALLENGES
The BTHA wanted to understand the importance of toy safety issues within consumer purchasing decisions when choosing where to purchase toys.
OUR SOLUTIONS
Kids Insights provided an integrated research approach, utilising qualitative depth interviews and digitally – enabled quantitative evaluation.
PERSPECTIVE
“The Kids Insights successfully delivered the insight necessary for BTHA to develop a deeper/ more comprehensive understanding of current safety issues within different purchasing channels.”
Tim Burge: Research and Trends Director, Kids Insights