Formula One (also known as Formula 1 or F1) is the highest class of single-seater auto racing sanctioned by the Fédération Internationale de l’Automobile (FIA) and owned by the Formula One Group.
Formula One was keen as an organisation to have more data and insight into the youth market and the next generation of consumer.
Formula One subscribed to real-time data portal and our monthly reports, which provide them with an unrivalled understanding and insight into this generation of children..
“The monthly personalised reports which Kids Insights provides us are extremely useful tracker to monitor F1 fan engagement against other properties across multiple markets. The executive report is shared throughout the business and with key partners – highly recommended.” (Matt Roberts: Global Research Director, F1)