The Insights People, the global leader in kids’, parents and family market intelligence, announced major feature upgrades for their award-winning data portal and the company celebrates successful start to 2020 as demand and usage of platforms soars to record levels. The portal is updating with more than 3,000,000 data points every week by surveying more …
Our latest editorial prepared for Total Licensing, looks at toy licensing products across the globe. The toy industry faced difficult trading conditions throughout 2019 across a number of countries, however 2019 was also a big year for TV and movie releases, headed up by the release of the second Frozen installment. Other blockbusters also released …
HOW TV & FILM CONTINUES TO DRIVE LICENSED PRODUCT Read More »
Dear Friends, Clients & Partners, 2020 for us will go down as an unusual year. Unfortunately for some it will be a memorable year for all of the wrong reasons, however we should all take time to celebrate our successes. I went to get in contact with a friend this week who it turned out …
Kids Insights, the global leader in kids market intelligence, issued the 2nd in the series – Kids Insights Global Video Games report 2020. The study reveals a comprehensive overview of key challenges, opportunities and trends which they are seeing from the results of surveying more than 105,000 children a year across the UK, US, France, …
GLOBAL VIDEO GAMES INDUSTRY 2020: THE NEXT DECADE OF GAMING HAS ARRIVED Read More »
The Insights People, the global leader in kids, parents and family market intelligence, have named Stefan Lampinen and Nikki Samuels as the next two members of its new Advisory Board, with others to be announced over the course of the next few weeks. Stefan is one of the leading authorities in the games industry, having held …
The Insights People, the global leader in kids, parents and family market intelligence has announced that it is establishing an Advisory Board to provide direction and guidance with the company’s international growth, which has seen them recently launch Kids Insights in Brazil and Mexico with plans of more international markets. The Insights People have named …
THE INSIGHTS PEOPLE APPOINT FIRST TWO MEMBERS ON ADVISORY BOARD Read More »
UK Kids becoming more influential and getting richer to the tune of £5.8m a month since lockdown. Kids Insights, the global leader in kids’ market intelligence, has issued a special report revealing some of the differences in kids attitudes, behaviour and consumption that have changed since the outbreak of coronavirus and based on these changes …
THE IMPACT OF CORONAVIRUS ON UK KIDS AND FIVE TRENDS PREDICTIONS TO WATCH OUT FOR… Read More »
Our latest research published in C21, looks at kid’s content consumption during the coronavirus lockdown. From the start of this outbreak, we have been saying to clients and partners that we believe this period will be known as BC (Before Coronavirus), DC (During Coronavirus) and ultimately AC (After Coronavirus). By surveying children continually, we have …
KIDS CONTENT CONSUMPTION DURING THE CORONAVIRUS LOCKDOWN: FACEBOOK UP & YOUTUBE DOWN Read More »
Our latest research published in Toys n Playthings, looks at the the importance of inclusivity for toys. Heading into 2020, there are a number of societal trends that remain top of mind from the end of the last decade, one of which is inclusivity and gender equality. It is something younger generations are aware of …
The global leader in kids, parents and family market intelligence, The Insights People is delighted to announce new appointments and promotions to support the company’s global expansion. With its recent launch into Latin America with Kids Insights Brazil and Kids Insights Mexico earlier this quarter, the company now survey more than 3,000 children every week, …
THE INSIGHTS PEOPLE CONTINUE TO EXPAND WITH NEW HIRES Read More »