Kids Insights

Connor Walsh

THE DIRECT APPROACH: WILL 2021 BE THE YEAR FOR DIRECT TO CONSUMER SELLING?

Our latest research published in Toy News looks at one of the ten trends predicted in our annual Kids Insights Future Forecast 2021 Report. The rise of direct-to-consumer models in retail. One of the trends from our annual Kids Insights Future Forecast 2021 Report is the significant growth in direct-to-consumer (D2C) or over the top …

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YOUR INDUSTRY NEEDS YOU!

The Insights People the global leader in kids, parents and family research are delighted to announce the launch of its annual Industry Survey. The survey investigates industry professionals’ confidence levels, as well as their thoughts and opinions on the biggest challenges and opportunities within the industry. The unprecedented events in 2020 have, in many ways, …

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PREDICTIONS FOR 2021: CONTINUED GROWTH IN DIGITAL GAMES AND A SURGE FOR MORE TRADITIONAL TOYS

Our latest research published in Spielwarenmesse looks at the predictions made in the annual Kids Insights Future Forecast Report but now focusing more on the toy industry. We have recently issued our annual Kids Insights Future Forecast report, which makes 10 predictions for 2021. The predicted trends are based upon the attitudes, behaviours, and consumption …

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GLOBAL HEALTH & BEAUTY REPORT 2020: NEW SHOPPING EXPERIENCES, NEW INFLUENCERS & NEW VEGAN POPULARITY

The Insights People, the global leader in kids, tweens and teens market intelligence, has issued its Kids Insights Global Health & Beauty Report. The report reveals a comprehensive overview of key challenges,  opportunities and trends that they are seeing from the results of surveying more than 5,000 children every week, across five continents and 13 …

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THE INSIGHTS PEOPLE EXPANSION LEADS TO OFFICE MOVE

With a further four team members joining, the company grows to 48 full team members and moves to new 2,000 sq ft office on Portland Street Claire Garner joins to lead the bespoke research team and lead the company’s media effectiveness analysis service. Claire has extensive research, insight and media experience having worked at MediaCom …

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THE INSIGHTS PEOPLE STRENGTHENS ITS COMMERCIAL TEAM WITH TWO NEW HIRES

The Insights People have enjoyed rapid growth in 2020, launching operations in Australia, Brazil, Canada, China, Mexico and Russia in the last 12 months, and now surveying more than 5,000 children every week across 13 countries. Richard Roycroft  joins as Commercial Director after nine years at Reach plc, and has previously held the coveted Chair …

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