Our latest research published in Toy News looks at one of the ten trends predicted in our annual Kids Insights Future Forecast 2021 Report. The rise of direct-to-consumer models in retail. One of the trends from our annual Kids Insights Future Forecast 2021 Report is the significant growth in direct-to-consumer (D2C) or over the top …
THE DIRECT APPROACH: WILL 2021 BE THE YEAR FOR DIRECT TO CONSUMER SELLING? Read More »
The Insights People the global leader in kids, parents and family research are delighted to announce the launch of its annual Industry Survey. The survey investigates industry professionals’ confidence levels, as well as their thoughts and opinions on the biggest challenges and opportunities within the industry. The unprecedented events in 2020 have, in many ways, …
Our latest research published in Spielwarenmesse looks at the predictions made in the annual Kids Insights Future Forecast Report but now focusing more on the toy industry. We have recently issued our annual Kids Insights Future Forecast report, which makes 10 predictions for 2021. The predicted trends are based upon the attitudes, behaviours, and consumption …
Dear Friends, Colleagues & Partners, With a vaccine on the horizon there are many reasons why we can enter 2021 with some fresh optimism, despite the fact that things may take a step backwards before we accelerate out of these unprecedented times. On behalf of the team at The Insights People, we wish you all …
The Insights People, the global leader in kids, tweens and teens market intelligence, has issued its Kids Insights Global Health & Beauty Report. The report reveals a comprehensive overview of key challenges, opportunities and trends that they are seeing from the results of surveying more than 5,000 children every week, across five continents and 13 …
With a further four team members joining, the company grows to 48 full team members and moves to new 2,000 sq ft office on Portland Street Claire Garner joins to lead the bespoke research team and lead the company’s media effectiveness analysis service. Claire has extensive research, insight and media experience having worked at MediaCom …
THE INSIGHTS PEOPLE EXPANSION LEADS TO OFFICE MOVE Read More »
Across the world, Coronavirus ranks as the biggest concern of school-age kids. Undoubtedly, the virus has had a significant impact upon all elements of kid’s ecosystems, inciting the notion of the ‘new normal’. Arguably, one of the most notable changes has been within education, with the majority of schools being forced to close for a …
Through schools being closed and shelter-in-place measures in many states, a number of young people this year have been left with more time for digital leisure. Kids in the US have started using TikTok as an outlet to pass the time, communicate with friends and create content. In the US, our data shows that TikTok …
RATATOUILLE THE MUSICAL – GLOBAL CO-CREATION ON TIKTOK Read More »
A year in review, and looking forward to 2021….. 2020 will be probably be a year which will not be fondly remembered by most, but it has been a fascinating year to observe and provide real-time insights and commentary on, as we have witnessed how children, parents and families attitudes, behaviour and consumption adapt and …
The Insights People have enjoyed rapid growth in 2020, launching operations in Australia, Brazil, Canada, China, Mexico and Russia in the last 12 months, and now surveying more than 5,000 children every week across 13 countries. Richard Roycroft joins as Commercial Director after nine years at Reach plc, and has previously held the coveted Chair …
THE INSIGHTS PEOPLE STRENGTHENS ITS COMMERCIAL TEAM WITH TWO NEW HIRES Read More »