Kids Insights

Connor Walsh

CHILDREN’S WISH LIST FOR CHRISTMAS IN THE NEW NORMAL

Our latest research published Spielwarenmesse looks at the top favourite toys & products most anticipated for kids leading up to Christmas in the new normal. Today’s children are like no other generation. They are constantly connected to unlimited information from around the world, and as a result have a far greater awareness of global issues …

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THE INSIGHTS PEOPLE ADDS RUSSIA AND CHINA TO THE KIDS INSIGHTS PORTFOLIO

Kids Insights, part of The Insights People, is the global leader in kids market intelligence, which specialises in research and insights on kids aged 3-18 and their ecosystems. Today, it is thrilled to announce the expansion into two new countries, Russia and China. The creation of Kids Insights Russia and Kids Insights China follows the …

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NEW NAMES & NEW MERCHANDISE OPPORTUNITIES FOR BRANDS

With more ways to connect with consumers globally than ever before, there have never been more opportunities for new names to break through and quickly gain followers around the world opening up more merchandise opportunities. KSI, though not well-known in the mainstream media, is one of this generation biggest entertainers and personalities. Currently 7% of …

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THE INSIGHTS PEOPLE WELCOMES NEW ADVISORY BOARD MEMBER – DEBORAH MACLAREN

The Insights People are delighted to announce the appointment of Deborah Maclaren to their Advisory Board. Deborah joins several other industry professionals including, Nikki Samuels, CEO at FACTORY, Ken Faier, CEO of Epic Story Media and Andrew Baker, former ITV executive as members of The Insights People Advisory Board. Not to mention the recent appointment …

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GLOBAL FOOD & DRINK INDUSTRY 2020: NEW PROSPECTS CREATED BY ACCELERATED TRENDS

Kids Insights, the global leader in kids’ market intelligence, issued its Kids Insights Global Food & Drink Report 2020. The report reveals a comprehensive overview of key challenges, opportunities and trends that they are seeing from the results of surveying more than 200,000 children between the age of 3 and 18 a year across the …

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THE NEXT PHASE OF KID’S SHOPPING

This generation of kids are constantly connected and super informed. Not only are their attitudes, behaviours, and consumption patterns different from their predecessors, but they are constantly evolving. As a result, retail is changing. With current coronavirus accelerating this existing trend, shopping has transformed from a physical experience, to an increasingly online, digitalised world. Our …

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