Our latest research published Spielwarenmesse looks at the top favourite toys & products most anticipated for kids leading up to Christmas in the new normal. Today’s children are like no other generation. They are constantly connected to unlimited information from around the world, and as a result have a far greater awareness of global issues …
CHILDREN’S WISH LIST FOR CHRISTMAS IN THE NEW NORMAL Read More »
The Insights People, the global leader in kids, parents, and family market intelligence, is delighted to announce the appointment of nine new team members. The company and its brands – Kids Insights and Parents Insights – specialises in research and insights on kids aged 3-18 and their ecosystems. It surveys more than 5,000 children every …
Kids Insights, part of The Insights People, is the global leader in kids market intelligence, which specialises in research and insights on kids aged 3-18 and their ecosystems. Today, it is thrilled to announce the expansion into two new countries, Russia and China. The creation of Kids Insights Russia and Kids Insights China follows the …
THE INSIGHTS PEOPLE ADDS RUSSIA AND CHINA TO THE KIDS INSIGHTS PORTFOLIO Read More »
Dear Friends, Colleagues and Partners, $1.2bn reasons why you should read this blog… Where did Q3 go? I have said it before, but it genuinely only feels like five minutes ago since we were in Nuremberg earlier this year, with colleagues, clients, and partners. From a research and insight perspective it truly is an interesting …
Our latest research published in Toy News looks at the livestream shopping trend and the future of online shopping. Due to restrictions because of the COVID pandemic we have seen a change in consumers shopping behaviours to become more online seeing a 25% increase in the proportion of kids who are shopping more online than …
Around the world, schools have been trying to get kids back in the safest way possible. Along with home schooling, online school and socially distanced teaching, new ways to educate kids pose questions whether going back to school will ever be the same. With kids in the UK going back to school after lockdown restrictions …
KIDS RETURN TO SCHOOL WITH LOCKDOWN RESTRICTIONS REDUCED Read More »
With more ways to connect with consumers globally than ever before, there have never been more opportunities for new names to break through and quickly gain followers around the world opening up more merchandise opportunities. KSI, though not well-known in the mainstream media, is one of this generation biggest entertainers and personalities. Currently 7% of …
NEW NAMES & NEW MERCHANDISE OPPORTUNITIES FOR BRANDS Read More »
The Insights People are delighted to announce the appointment of Deborah Maclaren to their Advisory Board. Deborah joins several other industry professionals including, Nikki Samuels, CEO at FACTORY, Ken Faier, CEO of Epic Story Media and Andrew Baker, former ITV executive as members of The Insights People Advisory Board. Not to mention the recent appointment …
THE INSIGHTS PEOPLE WELCOMES NEW ADVISORY BOARD MEMBER – DEBORAH MACLAREN Read More »
Kids Insights, the global leader in kids’ market intelligence, issued its Kids Insights Global Food & Drink Report 2020. The report reveals a comprehensive overview of key challenges, opportunities and trends that they are seeing from the results of surveying more than 200,000 children between the age of 3 and 18 a year across the …
GLOBAL FOOD & DRINK INDUSTRY 2020: NEW PROSPECTS CREATED BY ACCELERATED TRENDS Read More »
This generation of kids are constantly connected and super informed. Not only are their attitudes, behaviours, and consumption patterns different from their predecessors, but they are constantly evolving. As a result, retail is changing. With current coronavirus accelerating this existing trend, shopping has transformed from a physical experience, to an increasingly online, digitalised world. Our …