Kids Insights

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THE INSIGHTS PEOPLE HIRES TEN, EXPANDS INTO NEW MARKETS AND CONTINUES GLOBAL FOOTPRINT

The Insights People, the global leader in kids, parents, and family market intelligence, is delighted to announce new appointments and additions to support the company’s global expansion. With its recent launch into South America with Brazil and Mexico last quarter, the company now survey more than 3,000 children every week, across 4 continents and 9 …

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HOW ON-SCREEN CONTENT IS DRIVING READING CHOICES

For preschool children, favourite books are heavily linked to favourite TV shows and characters. Now, kids’ ecosystems are bigger than ever before and are continually evolving. New, innovative media is taking the place of and blurring lines between these more traditional forms and content fragmentation is rife. A platform that has emerged and maintained a …

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KIDS INSIGHTS IN PARTNERSHIP WITH BPI PRESENT INSIGHT SESSION WEBINAR

Latest Insight Session webinar “New Kids on the Block: Insight into a New Generation” confirmed for 23rd July 2020.   The next Insight Session will see  British Phonographic Industry  (BPI) partnering with Kids Insights, ERA  and Music Ally. New Kids on the Block: Insight into a New Generation will take place as a free webinar …

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IN-GAME ADVERTISING OPPORTUNITIES: DIFFERENT MODELS

Our latest research published in C21, looks at  in-game advertising opportunities . Kids landscapes continue to become more fragmented than ever before thanks to technological advances and increased access and ownership of technological devices. As a result of these developments and with kids invested in more ecosystems, gaming has become an important and ever-increasing hobby …

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6th INTERNATIONAL YOGA DAY: HOW COMMUNITIES WILL HELP CHILDREN TO READAPT

Yoga from Home On June 21st, people around the world will be celebrating International Yoga Day for the 6th year running. Yoga has significantly grown in popularity over the last decade and comes now as a great form of improving physical and mental health, as well as it being a social and family-friendly activity.  This …

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A NON-TRADITIONAL APPROACH TO A TRADITIONAL INDUSTRY

Our latest research published in Toys n Playthings, explores how how to engage with a new age. The kids’ landscape is more fragmented than ever, with technological advances meaning they are now more connected and invested in more ecosystems than any previous generation before them. This means how they consume their content, how they are influenced …

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‘FAMILY TIME’ IS AMONG THE MOST POPULAR CHRISTMAS LIST REQUEST FOR CHILDREN

Kids Insights, the global leader in kids’ market intelligence, just presented their seasonal research on the most popular kids Christmas requests across Europe. The research is based on the results of surveying 3,047 children in the UK, Germany, France, Italy and Spain between 17th October and 15th December 2019. Based on Kids Insights data, the …

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