Kids Insights

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A NON-TRADITIONAL APPROACH TO A TRADITIONAL INDUSTRY

Our latest research published in Toys n Playthings, explores how how to engage with a new age. The kids’ landscape is more fragmented than ever, with technological advances meaning they are now more connected and invested in more ecosystems than any previous generation before them. This means how they consume their content, how they are influenced …

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‘FAMILY TIME’ IS AMONG THE MOST POPULAR CHRISTMAS LIST REQUEST FOR CHILDREN

Kids Insights, the global leader in kids’ market intelligence, just presented their seasonal research on the most popular kids Christmas requests across Europe. The research is based on the results of surveying 3,047 children in the UK, Germany, France, Italy and Spain between 17th October and 15th December 2019. Based on Kids Insights data, the …

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CARTOON 360 – KEYNOTES

A leading transmedia pitching event Cartoon 360, organised by Cartoon Media, took place on 2-4 Dec in Lille, France. A pitching event totally dedicated to cross-media animation: the next step after Cartoon Forum and Cartoon Movie Cartoon Media is an international non-profit association that supports the animation industry and organises several types of events throughout …

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NICK RICHARDSON JOINS THREE TRIBES PANEL AT THE VENTUREFEST NORTH WEST

CEO Kids Insights, Nick Richardson, joined Three Tribes Panel at the Venturefest North West to review the annual innovator’s program. Venturefest North West is the region’s biggest annual innovation expo and conference, bringing together businesses, investors and innovation specialists under one roof. Venturefest North West is run by GC Business Growth Hub, in partnership with …

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THE INSIGHTS PEOPLE LAUNCH A NEW SERVICE FOR EVALUATING THE EFFECTIVENESS OF ADVERTISING CAMPAIGNS

The Insights People, the global leader in kids’ market intelligence, introduced its new methodology for calculating brand and the impact of its campaign on the new generation – Brand Uplift & Campaign Insights. The company which now surveys more than 2,000 children every week, across 3 continents and 7 countries, or more than 105,000 children …

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