Kids Insights




Our Expert Advisory Board helps provide knowledge, direction, and guidance to the industries we serve to assist our team with developments of new products, services and solutions to help our clients improve their ROI.
Stefan Lampinen, Co-Founder and Chairman of the Swedish Games Industry Association

What The Insights People do through their Kids Insights and Parents Insights services is incredible and helps improve ROI across clients’ businesses. I have been impressed to the passion and ambition that drive The Insights People team and I am excited to become part of this young and fast-growing company

Ken Faier, CEO of Epic Story Media and former Executive Producer at DHX Media

Kids are faced with so many different challenges and opportunities in our fast-changing world. Being able to get qualified data about the hopes and dreams and experiences they are going through on a global scale is incredibly valuable, actually, critical. We have been working with The Insights People for the last few months and have watched them grow since meeting them at KidScreen in 2017.

Nikki Samuels, Chief Executive Officer at FACTORY

We were one of Kids Insights first clients, and I could quickly see the commercial benefit of their offering compared to other more established research solutions. Over the years I have known Nick and the team, their innovation and energy continue to impress me, and I look forward to sitting on their Advisory Board to support and guide their future growth and development.

Deborah Maclaren, Former Commercial Director of The Insights People and Managing Director of LoveReading

I am delighted to continue my involvement with Kids Insights. I have been there since the early days, it has been a privilege to be involved in that journey and it has been a joy to see it grow into the powerhouse it is today – the global leader in kids, parents and family market intelligence.

Andrew Baker, Former ITV Executive and Founder of Cantilever Group

The industry continues to evolve at such a rate of speed, that having reliable data and insight into the attitudes, behaviour and consumption of children has never been more important. I have been really impressed with how The Insights People have grown and developed, and have enjoyed working with them on a number of projects.

Professor Dr Ger Graus OBE, Global Director of Education at Kidzania

With more than 25 years of experience in the field of education, I am thrilled to join the Advisory Board. My current position, held since March 2017, is the first Global Director of Education at KidZania – which is ‘an indoor city, run by kids’ where children aged 4 to 14 can experience the world of work through role-play, is designed to inspire and empower.

Gemma Taylor, Lecturer in Developmental Psychology at the University of Salford

As a researcher, my research strives to understand the impact of screen media on children’s early cognitive development. The work which The Insights People are currently doing in the kids space is amazing and helps to identify the new attitudes and behaviours for education professionals.

Danielle Davies Former VP Kids, Content Partnerships & Revenue at Discovery Kids

I am delighted to join The Insights People Advisory Board after spending most of my career working in the kids space as Former VP Kids, Content Partnerships & Revenue at Discovery Kids with 22+ years in International Co-Productions, Acquisitions and Distribution.

Tony Allen, CEO at The Age Check Verification Scheme

I’m delighted to be joining the Insights People Advisory Board.  As a specialist in age assurance, certification and controls on access to age restricted goods, content and services, I’m hoping to bring my experience and knowledge of the interactions of children online to the work of the Advisory Board.