We established the Advisory Board to provide direction and guidance with the company’s international growth, which has seen us recently launch Kids Insights in Brazil and Mexico with plans of more international markets.
The industry continues to evolve at such a rate of speed, that having reliable data and insight into the attitudes, behaviour and consumption of children has never been more important. I have been really impressed with how The Insights People have grown and developed, and have enjoyed working with them on a number of projects.
Kids are faced with so many different challenges and opportunities in our fast-changing world. Being able to get qualified data about the hopes and dreams and experiences they are going through on a global scale is incredibly valuable, actually, critical. We have been working with The Insights People for the last few months and have watched them grow since meeting them at KidScreen in 2017.
I am delighted to join The Insights People Advisory Board. Their market intelligence is world class. This kind of knowledge, together with monitoring and understanding player safety, will be even more important in the years to come when technology and accessibility continue to evolve.
We were one of Kids Insights first clients, and I could quickly see the commercial benefit of their offering compared to other more established research solutions. Over the years I have known Nick and the team, their innovation and energy continue to impress me, and I look forward to sitting on their Advisory Board to support and guide their future growth and development.