Kids Insights


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The Insights People, the global leader in kids, parents and family market intelligence, is delighted to welcome 8 new starters to its rapidly growing business. Ricky Myers who joins from Argentina-based kids media agency KidsCorp as Business Development Director for Latam. Georgie Martin joins from the BBC as Research Manager, Rachel Gleave joins from Manchester-based Media More Sales as Research Executive. On the tech side, Jon Parnham, Andy Patterson and Jack McKelvey all come onboard as Junior Developers having graduated from Northcoders. With Gemma Just and Victoriya Holland join to strengthen the marketing team as Graphic Designer and PR & Marketing Executive respectively.

Ricky Myers, The Insights People, Business Development Director – LATAM comments:

“I’m looking forward to collaborating with best-in-class talent, to bring real-time insights into the Latin American kids & teens ecosystem. I hope to see businesses across the region improve their ROI, through a deep understanding of emerging flash trends – as well as gaining a holistic understanding of their target’s way of life”

Georgie Martin, The Insights People, Research Manager comments:

“After such a successful year of growth and development, I’m very excited to be joining The Insights People. As Research Manager I hope to help shape and advance the bespoke research side of the business, building strong client relationships and providing critical insight”

Nick Richardson Founder & CEO of The Insights People adds,

“We have started 2021 where we left off in 2020, and I am delighted to be welcoming such incredible talent to our business – who share our vision of becoming the business-critical tool for all major brands who operate in the kids, parents and family space”

The Insights People have also extended its Advisory Board with Prof Dr. Ger Graus OBE, Global Director of Education at KidZania; Danielle Davis, former VP Content Partnerships & Revenue at of Discovery; Tony Allen, CEO of the Age Check Certification Scheme; and Dr. Gemma Taylor, Lecturer in Developmental Psychology at the University of Salford all joining to help shape advise the business with its future development.

The company which is continuing with its recruitment drive as it continues to recruit for a further 16 roles over finance, tech, data science, research, sales and account management. For further details on the roles visit

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