Kids Insights


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Dear Friends, Colleagues & Partners,

Wishing you well as we enter the business end of the year for many of us

We enter what is the ‘business end’ of the year for many of us, and there is no doubt we will be hoping for the most positive Christmas possible.

2020 has been a year of change and looking specifically at children’s and parents’ attitudes towards Christmas, this has also changed significantly throughout the year – and it is still very tough to predict what is going to happen in Q4. Initially, we saw a huge excitement towards Christmas with parents stating that they expected this year’s Christmas to be much more extravagant, and then during the emergence of the second wave of Coronavirus – optimism has reduced – as the risk of a Christmas lockdown increases.

But looking beyond Christmas, our team of experts has been hard at work on two key reports, Trends Across the Planet and Future Forecast. Our Trends Across the Planet Report evaluates 11 previous trends they predicted based on extensive experience of surveying more than 277,000 children per year, across five continents and 13 countries, or more than 5,000 children each week. The team looked to see how those trends have performed, and to see if the direction of travel has been accelerated or changed as a result of Coronavirus. This report is available to download free of charge by clicking here:

For me personally, October was the hardest of all the months during lockdown – as frustrations about decisions and a complete lack of clarity makes one feel slightly confused and lost. However, that did not last for long with the amazing support of our team, who continue to go above and beyond. I would also like to wish our very own Anastasiia our very best wishes as she prepares to welcome her son into this beautiful world, and welcome all of new team members, who despite having to operate in difficult conditions continue to work together to make every day better than the last.

Please continue to take good care of yourself, and always remember we are here to help.

Best Regards


To download your free Trends Across The Planet Report (TAP), please visit –

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