Kids Insights

THE MONTHLY DIGEST: by Nick Richardson

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Dear Friends, Colleagues & Partners,

As a brief recap, earlier this year we launched both Brazil and Mexico simultaneously, with support from our good friends at Kids Corp, and we are delighted to announce that as of June 2020 we started collecting data in both Australia and Canada to enable us to launch into our 10th and 11th markets.

For both Kids Insights Australia and Kids Insights Canada, we will be surveying 21,000 children between the ages of 3 and 18 in each country, meaning that we are now surveying more than 200,000 kids a year across 5 continents and 11 countries, giving us true market leadership in global kids’, tweens’, and teens market intelligence.

Now covering more markets than ever, we welcome a host of new clients including Amazon, LEGO, Star Stable and Turner as well as expanding relationships with the likes of Leapfrog, SEGA, and Warner Bros. Working with an elite list of clients and providing quality real-time insights is what makes us the market intelligence leader for the kids and family market.

To enable us to do this, we continue to recruit at an extensive pace! Since we went into lockdown we have recruited 10 people across our tech, data, research, account management, sales and marketing departments, as well as promoting Dan Lucas to become Chief Technology Officer and enabling our former CTO Richard Craig to become Chief Data & Information Officer which is helping us bring new features to our award winning portal even quicker!

The portal, which now has over 1,180 registered [portal] users, has also had one of the most significant updates implemented this month which includes a full content CMS system enabling us to host webinars, vlogs, blogs, and client data. For those who have not seen our portal for a while – please log on to for a sneak preview. 

The company will also host a free a webinar under the title “THE NEW NORMAL WITHIN KIDS ECOSYSTEM”, which will be taking place on 5th August. This webinar will give attendees the chance to get an unrivalled overview of kid’s attitudes, behaviours, and consumption pattern across Europe.

To register, visit

And finally, for more information on and to book our brand uplift and campaign insights service to measure the effectiveness of your Christmas Advertising & Marketing campaigns please get in touch!

Stay safe


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