Kids Insights


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The Insights People, the global leader in kids, parents, and family market intelligence, is delighted to announce new appointments and additions to support the company’s global expansion. With its recent launch into South America with Brazil and Mexico last quarter, the company now survey more than 3,000 children every week, across 4 continents and 9 countries, and more than 150,000 children a year.

After a strong 6 months despite challenging conditions in industry, The Insights People announce a host of new clients including Amazon, LEGO, Star Stable and Turner as well as expanding relationships with the likes of Leapfrog, SEGA, and Warner Bros. After announcing expansion to Brazil and Mexico earlier in 2020, the company are working on feasibility to launch into other countries and continents.

Nick Richardson, CEO The Insights People comments,

“It has been quite surreal and challenging to interview, welcome and work with so many new starters remotely! Though it has been great to see the team adjust to these challenges with our usual can-do spirit. It was critical that we continued with our extensive recruitment despite the difficulties which COVID-19 has caused us as all of the roles are key in building the business to the next stage. The recruitment has been across the business, but in particular we have significantly increased our tech and data science team to help us develop and ultimately launch a number of new exciting services”.

The award-winning tech company welcomes Robert Lambert as Senior Development, Richard Wainwright as Data Scientist, Jordan Shaw as Junior Developer. In addition, the company has expanded its research team welcoming recent graduates Lucy Holland and Sarah Waterhouse to the team, Connor Walsh to the marketing team and George Sarakinis who joins as North America Account Director. With other roles still been actively recruited.

George Sarakinis, North America Account Director adds:

“The Insights People is a business I have long admired and I am thrilled to be joining at such an interesting time for the kids’ sector. Nick and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”

Further to the new additions to the company, The Insights People continues to work on the new exciting developments to its real-time award-winning portal that will now include an impressive content library with the latest industry articles, newsletters and webinars about kids ecosystem across the globe.

The company will also host a free webinar under the title “THE NEW NORMAL WITHIN KIDS ECOSYSTEM” which will be taking place on 5th August. This webinar will give the viewer the chance to get an unrivalled overview of kid’s attitudes, behaviours and consumption pattern across Europe. To register, click below:

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