Kids Insights


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The Insights People, the global leader in kids, parents and family market intelligence, have named Stefan Lampinen and Nikki Samuels as the next two members of its new Advisory Board, with others to be announced over the course of the next few weeks.

Stefan is one of the leading authorities in the games industry, having held senior positions at Electronic Arts, Warner Bros. and Microsoft he set up his own consultancy in 2010, working with companies such as Minecraft and Bethesda. Nikki was the founder of Manchester based toy company Sambro and has extensive knowledge of the toy and licensing industries.

Nick Richardson, CEO The Insights People commented

“I am delighted to welcome Stefan and Nikki to The Insights People family and will play an important role of shaping our future developments. Their experience combined with Ken and Andrew provide us with significant industry experience to help shape our future developments and ensure that we continue to be the most comprehensive and dynamic market intelligence company in the kids, parents and family sector.”

Stefan Lampinen, Managing Director at Game Advisor Ltd,

“I am delighted to join The Insights People Advisory Board. Their market intelligence is world class. This kind of knowledge, together with monitoring and understanding player safety, will be even more important in the years to come when technology and accessibility continue to evolve.”


Nikki Samuels, Chief Executive Officer at FACTORY,

“We were one of Kids Insights first clients, and I could quickly see the commercial benefit of their offering compared to other more established research solutions. Over the years I have known Nick and the team, their innovation and energy continue to impress me, and I look forward to sitting on their Advisory Board to support and guide their future growth and development. “


Earlier this month The Insights People also announced Ken Faier (CEO of Epic Story Media and former DHX Media Executive) and Andrew Baker (Founder of Cantilever Group and former ITV Executive) as the first two members of the Board to provide direction and guidance with the company’s international growth.

To download the complimentary report on the impact of coronavirus on kid’s attitudes, behaviour and consumption, please click below:

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