The Insights People, the global leader in kids, parents and family market intelligence introduced its new service – FlashSurvey – that enables brands to get answers and insight-led analysis about the kids and parents’ demographic in as little as 72 hours.
Having access to reliable data and quality insight which is delivered quickly is becoming more of a pressing industry for clients. The Insights People have designed and developed a methodology which enables companies to get quality, unbiased and reliable data efficiently and effectively.
Nick Richardson, CEO at The Insights People comments,
“This is an important development to further support clients who need quality information which is reliable and gathered in a way which is correct and unbiased. The approach we take enables clients to feel confident that they are getting reliable data with insightful commentary which can be applied across their business. Within a week of launching we have undertaken projects for clients wanting to test advertising creative and for a client wanting to understand some of the impact of Coronavirus on children’s digital media consumption”
The Insights People have launched the service to cover the following countries: UK, US, France, Germany, Italy, Spain, India, Brazil, Mexico and Australia. Enabling clients to get up to 300 responses per market of children or parents, with a turnaround in as little as 72 hours.
Sarah Riding, Research & Trends Director at The Insights People adds,
“The FlashSurvey has been developed to be a flexible research tool, utilising a proven methodology – enabling clients to quickly gather data and insight for a number of purposes, including developing and supporting content marketing, testing creative concept and supporting client pitches and presentations across individual or multiple markets. And critically it provides clients with a highly effective, efficient and independent solution with expert analysis”.