Kids Insights, part of The Insights People, the global leader in kids’ market intelligence, launched in Mexico as part of its continual global growth, which also has seen the launch of its service in India and Brazil in recent months. From March 2020, Kids Insights will survey 410 kids a week in Mexico, resulting in a total of 21,000 children being surveyed each year, providing companies with access to real-time market intelligence on the attitudes, behaviours and consumption of Mexican children for the first time.
Kids Insights has already started laying its foundation in the region. Last month, the company announced a strategic partnership with Kids Corp, the leading kids’ digital company in Latin America, and its entry into the Brazilian market.
Nick Richardson, CEO of Kids Insights comments:
“We are delighted to be launching into Mexico, a market that is going through significant change, and one where we have received huge demand for our award-winning service. Launching Kids Insights in Mexico also represents an important milestone, as we are now surveying more than 3,000 children a week or 150,000 a year and providing all of this to our clients in real-time with expert analysis from our growing team of researchers and analysts. We look forward to supporting Mexican businesses and businesses looking to enter the Mexican market with industry-leading independent data and insights.”
Demian Falestchi, CEO of Kids Corp, commented:
“The Mexican market is highly relevant due to its size, but it is also an important decision-maker for the entire region. The decision to launch Kids Insights live portal and market intelligence reports as in Brazil is a consequence of the request of key customers, with whom we are committed to being active partners in different aspects of their marketing strategies. From now on, Mexico will be
able to access highly valuable and real-time information about preferences, behaviors, and trends of kids and teens segment. We know how beneficial it’s for advertisers, agencies and content creators to use this data in order to increase their business. It’s our mission to empower all actors from the digital ecosystem for children, and information is power”.
To receive Kids Insights a complimentary 2020 Future Forecast report, which predicts some of the key trends to watch out for this year, click below: