Kids Insights


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Dear Friends,

Firstly from every member of The Insights People team we want to wish you, your colleagues, family and friends the very best in these difficult and unprecedented times, and to stress that we are very much by your side to support you and your business as best as we can throughout this period.

My responsibility first and foremost is to look after our team of highly talented individuals who make up The Insights People, this means that as of today all members of our team will be based from home until at least Friday 27th March. Whilst this will provide some challenges, as a tech company we are very much accustomed to working remotely, and therefore you can expect it will be very much business as usual from our perspective. It is also important to stress that this does not affect our ability to survey children across the 9 markets in which we operate.

There is no doubt that during this unusual time, children’s attitudes, behaviour and consumption will evolve at a significant rate of knots. We are already seeing an increase in digital content being consumed by children across all of the markets we serve, and by using our real-time portal you can continue to monitor this data and information to aid your planning, re-forecasting and to drive innovation in these challenging times. We will as always, continue to assist you and your colleagues with any help and support you might need as these developments happen. 

If there is anything else we can help with, please let us know, and in the meantime, we wish you, your families, friends and colleagues all the very best.

Best Wishes,

Nick Richardson, CEO – The Insights People

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